Witch’s Brew

As part of a graduate school project, the task was to create beer labels for local breweries in Menomonie, WI that aligned with the brewery's values and target audience.

The project started with research into Wisconsin's seasonal flavors and the folklore surrounding each season. Drawing inspiration from existing beers, as well as the brewery's commitment to sustainability, concepts were developed that seamlessly integrated seasonal ingredients with mystical elements. Through iterative design cycles and class critiques, concepts were refined and transformed into captivating label designs.

The culmination of the graduate school project resulted in four distinct craft beer labels, each representing a season and featuring a witch-y queen infused with local flavors.