Bring Ya A**
Social Media + Merchandise
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In 2024, I had the privilege of designing the key graphic for Explore Minnesota's viral "Bring ya A**" campaign. This campaign was inspired by NBA star Anthony Edwards' spontaneous remark during a live interview, which quickly went viral.
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Graphic Design: Created the main graphic used across social media platforms, including Instagram, Twitter, and Facebook.
Merchandise Design: Designed the logo for t-shirts, hats, and other promotional items.
Social Media Integration: Assisted in adapting the graphic for various social media formats and promotional posts.
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Viral Success: The campaign saw a significant increase in web traffic to Explore Minnesota's website and widespread social media engagement.
Media Coverage: The campaign was covered by major media outlets, including People, The New York Times, Yahoo Sports, and NBC Philadelphia.
