AllOver Media

Collaborating closely with AllOver Media's creative director, I had the privilege of leading the design and development of comprehensive brand guidelines and a product guide. These projects aimed to modernize and elevate the company's brand identity while providing valuable resources to support the sales team in educating clients about AllOver Media's diverse range of products and services.

Brand Guidelines: The brand guidelines served as a roadmap for establishing a cohesive and compelling brand identity across all touchpoints. Through meticulous design and attention to detail, we crafted a set of guidelines that captured the essence of AllOver Media's brand personality while ensuring consistency and uniformity in visual elements, messaging, and tone of voice. The result was a modern and engaging brand identity that resonated with both internal stakeholders and external audiences.

Product Guide: In collaboration with the creative director and sales team, we developed a comprehensive product guide that showcased AllOver Media's extensive range of advertising solutions in a clear, concise, and visually appealing format. From gas pump toppers to mobile billboards, each product was presented with compelling imagery, descriptive content, and key selling points to assist the sales team in effectively communicating the value proposition to clients. The product guide not only served as an educational tool but also as a powerful sales asset, empowering the team to drive engagement and conversion with potential clients.

The brand guidelines and product guide played a pivotal role in modernizing AllOver Media's brand identity and enhancing the sales team's effectiveness in educating clients about the company's products and services. By providing clear and comprehensive guidance on brand execution and product offerings, we equipped AllOver Media with the tools necessary to establish a strong and consistent brand presence in the market and drive business growth.